Nathan Ayers photo

Nathan Ayers, We Are The Forest

www.wearetheforest.org

We Are The Forest is an STEM+Nature connection training platform. We work with K-12 schools throughout Michigan to facilitate our 4-week training program in Ecosystem Services, Biomimicry and Green Infrastructure. Our mission is to help create a new generation of nature-based problem solvers, ready to innovate solutions in the new green economy workforce.

What drives you to be a business owner?

I am driven by social impact in 3 areas: Education, Ecology and Economy. The best thing about my job is getting to connect young people with nature, and creating “systems thinkers” that want to help change their communities and the world.

How has the Entrepreneurship Center at WCC helped with your business goals?

The EC has been incredibly helpful in getting our strategic planning goals identified. Getting connected to the research library at WCC has been incredibly valuable.

If you could offer one piece of advice for fellow entrepreneurs or prospective entrepreneurs, what would it be?

Don’t ever settle. It is possible to create a career and business that fulfills all of your goals, be they professional, artistic, economic or community impact related. Surround yourself with people that are following their dreams and working hard to achieve them. Don’t ever be afraid to ask for help.